The Direct Marketing Association
(The DMA) is the largest trade association for businesses interested in direct and interactive marketing, with more than 5,000 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment and non-profit sector. The DMA works to ensure that consumers in the online environment are afforded opportunities to learn about products and services of interest to them and to express their preferences regarding marketers' use of information. The DMA also publishes Get CyberSavvy, a Guide to Parenting Skills for the Digital Age. It covers online basics, behavior and privacy, and helps families and educators ensure a safe and fulfilling online experience for children.

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