The Direct Marketing Association (The DMA) is the oldest and largest trade association for users and suppliers in the direct, database and interactive marketing field. The DMA has more than 4,700 member organizations, commercial as well as not-for-profit, from the United States and over 53 nations on six continents.
Founded in 1917, its members include direct marketers from every business segment as well as the non-profit and public sectors. As a long-time champion of consumer choice and a leading advocate of self-regulation, The DMA is working to ensure that consumers in the online environment are afforded opportunities both to learn about products and services of interest to them and to express their preferences regarding marketers' collection, use, or dissemination of information. The DMA has developed and implemented self-regulatory principles for online marketing that are available, along the The DMA's ethical business practice guidelines, at The DMA web site, www.the-dma.org.
If you have a complaint or question about online marketing practices, you can contact The DMA by writing to:
Ethics and Consumer Affairs Department
The Direct Marketing Association
111 19th Street NW
Suite 1100
Washington, DC 20036-3603 or by sending e-mail to consumer@the-dma.org.
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